Creating Concepts | Consulting | Management | Assessment | Development
EYETRAIL HOSPITALITY
A Boutique Hospitality Consultancy
Our Story
Our founders, Costanzo Scala and Oscar Zuffada are long-term friends who first crossed paths in London in 2009 while leading the Wine Department of the Michelin-starred restaurant Benares. Notably, Benares was the first Indian restaurant to debunk the myth that Indian cuisine couldn't be paired with wine, earning widespread recognition in the UK and worldwide.
Following their time at Benares, Costanzo and Oscar embarked on separate journeys, taking on prestigious roles across Asia, Europe, the USA, and the Middle East. Throughout their diverse careers, they always found great joy in working together and nurtured the idea of establishing a consultancy company together someday.
That day has now arrived. Despite the passing of many years, their shared passion, vision, and accumulated expertise have led them to this point, where they can offer their skill set, vision, and experience to serve others in the hospitality industry.
Costanzo Scala is a highly accomplished professional with over 25 years of experience in the hospitality and wine industry. He has held numerous prestigious and influential management positions in some of the world's most renowned restaurant brands. Throughout his career, Costanzo Scala has contributed his expertise as a Director of Operations, General Manager, and Group Head of Wine, covering a wide range of responsibilities across different world's regions.
With his extensive knowledge and experience, Costanzo Scala has also worked as a consultant for several top restaurants, providing valuable insights and guidance in restaurant management and brand development. His understanding of the industry's intricacies and his ability to identify opportunities for growth and improvement make him a sought-after advisor.
Our Founders
Oscar Zuffada
Costanzo Scala
Oscar Zuffada, a highly esteemed Italian professional, currently holds a prominent position in Saudi Arabia, solidifying his reputation as an accomplished leader in the hospitality industry. Throughout his illustrious career, Oscar has held influential management roles in prestigious locations such as Shanghai, Hong Kong, the Maldives, London, and the Caribbean. With extensive experience as a seasoned sommelier, restaurant general manager, and director of food and beverage, he has cultivated successful partnerships with renowned luxury international hotel brands and distinguished Michelin-starred restaurants. Oscar's notable achievements extend beyond his managerial prowess. He has acquired multiple certifications in wine courses, and he has further elevated his professional profile by earning a distinguished certificate in "hospitality management" from Cornell University. With an unwavering commitment to excellence, Oscar Zuffada stands as a highly sought-after managerial professional, revered for his exceptional dedication and ability to deliver extraordinary results, making him an invaluable asset for any company he may work for.
We are a hospitality solutions company that consults, manages, and develops businesses in the hospitality industry. We offer consultancy services covering every aspect with an in-depth, tailored approach, encompassing a 360-degree vision. Our core mission is to assist you in succeeding, overcoming obstacles, unlocking your potential, and showcasing the quality your restaurant possesses in the market. Passion, belief, and know-how drive us forward.
About Us
Why EyeTrail Hospitality?
We are your Restaurant Success Partner in whichever way you would like us to partner with you. From Turnarounds, to Create and Manage a full concept for you and with you. We are a newly founded company which is based on passion for the hospitality industry and all its parties. We believe in working as a team while benefiting all the parties involved, owners, staff, and guests. We know that is possible because we have done it before. Our team is a worldwide expert and has a 360-degree skill set for problem-solving, developing and managing every aspects of the business.
We are a company that works on details; every detail matters towards the achievement of success financially and in terms of positioning and experience. Most importantly, we want our clients to succeed with their ideas, helping them implement them and advising where necessary adjustments are needed.
Why are we called EyeTrail?
Our company is called Eye Trail because we believe that our eyes can give access to everything, an eye for details, a creative eye, an eye is the gateway to visual memory and imagination. We also don't just take the eye for details on a superficial level based on appearance only. We know that the first taste is with the eyes, but we look and see further, in the present and in the future. We taste with our eyes and we understand beyond our preferences; we understand that beauty is in the eye of the beholder, and whatever we do will reflect all these values.
Tailor-Made Hospitality
Our Goals
We bring additional professional expertise to every aspect and elevate your business to become its best possible expression. Our aim is to assess, develop, and plan your success with you. We want to be your trusted partner, a company that genuinely supports you in the challenging and highly competitive world of the hospitality industry. We strongly believe in continuous improvement, both as individuals and as a company. It all begins with the desire to enhance. We are here to assist you in achieving your goals in all the aspects that contribute to the financial sustainability of your business, while also creating memorable experiences for your guests. In hospitality, we don't sell anything other than memories, and we ensure that these memories are everlasting, creating recurring business opportunities and wonderful word-of-mouth."
Our Values
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We hold dear the values that remind us of our intrinsic worth as human beings, values that are often overshadowed and lost in a world where individuals sometimes seek to exploit one another. This is a trend we find deeply unsettling.
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We all share common human experiences, including dreams, worries, and fears. This holds true for every investor and restaurant owner as well. We firmly believe that we have the ability to not only achieve but also sustain our dreams, whatever they may be, because they align with our core dream.
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There is a deep sense of fulfillment in helping, serving, and supporting our fellow human beings.
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While the term "hospitality" lies at the very heart of the industry, it often lacks the depth of meaning we ascribe to it. We place our trust in principles such as honesty, care, meticulous attention to detail, and the belief that knowledge is a powerful tool. We have faith in the willingness to continuously improve and adjust, recognizing that there is always room for enhancement.
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Crucially, we believe that we can all become the best versions of ourselves, both as individuals and in business, without compromising our fundamental values. Instead, we aim to enhance them. We understand that every decision, or even the decision not to act, carries consequences. We firmly believe that each core decision is pivotal on the path to ultimate success, particularly when it comes to conceptual decisions.
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We also believe that choosing not to decide is in itself a decision, and we are fully aware that every decision leads to consequences. We believe in actively shaping our future in the present moment, working toward where we want to be in the future.
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You can rest assured that you can count on us from every angle, and we place great value on your dreams, wishes, and opinions. We are committed to always being candid with you, ensuring that your expectations are realistic and that your journey is a successful one.
Our Projects
Our Expertise
Our Services
Concept Creation
We can create a concept from scratch tailored to the specific location, demographics, budget, values, and other relevant factors
Business Transformation
Existing Businesses development into more profitable, maximize potentials.
Investor Partnership
We can work in partnership with investors who wish to open their own restaurant. Following a discussion, we can collaborate to create a brand, develop a concept, find a suitable location, execute the plans, and manage the restaurant."
We develop tailored concepts in connection with the actual location and demographics. For example, you can't sell meat in a vegetarian neighborhood.
Location & Market Analysis
Concept Creation and/or Management
Lounges
Cafes
Beach clubs
Hotels
Bars (Stand Alones, Restaurant and Hotels Bars)
Wine Concepts & Wine Bars
Expertise
Michelin Stars
5 Stars Hotel
Luxury lifestyle concepts
Fine dining
Fun dining
Casual Concepts
Multidimensional Outlets
Portfolios Building and Management
Our expertise extends to both new and experienced investors, guiding them in crafting portfolios from the ground up and elevating their existing ones. We're passionate about unlocking their full potential, igniting sales, and nurturing future growth.
We possess the versatility to seamlessly collaborate with diverse existing portfolios, each characterized by distinct outlets and unique positioning. Furthermore, we extend our unwavering commitment to overseeing the daily, monthly, and yearly operations of the business whenever required, ensuring a comprehensive and exceptional partnership
Departmental Expertise (Management & Consulting)
Where do we operate?
Asia | Middle East | Europe| USA|
Our Consulting Approach
Inital 360 degrees Assessment+Consulting
We conduct a thorough assessment of your business, identifying any issues that may be hindering your development and preventing you from reaching your full potential. Our assessment is complimentary, and you will receive a comprehensive report that addresses various aspects
Management
After identifying the issues, we present you with a prioritized plan of action. We can take control of restaurant management, structure it, and ensure its long-term sustainability. Our aim is to facilitate a seamless transition and fine-tune every aspect of the business. Within a short period, the restaurant can transform into its best expression, reflecting its true essence.
Development Plan
We specialize in crafting a 360-degree, tailored development plan and strategy for your business, meticulously aligned with your unique identity, current state, defined objectives, budget constraints, target audience, and the broader market landscape. Furthermore, we offer expert guidance throughout the implementation and execution stages to ensure optimal outcomes.
How we do it?
We add professional expertise on every aspect & elevate your business to become its best possible expression
Wine Concepts & Wine Departments
Our Founders, the remarkable duo of Costanzo Scala and Oscar Zuffada, whose extraordinary journey through the world of wine and hospitality has taken them to the pinnacle of excellence. Their achievements are unlike any other in the consulting industry. They've not only consulted but masterfully managed some of the world's most prestigious restaurants and hotels, they also consulted and managed some of the most prestigious wine departments, crafting awe-inspiring wine concepts that have earned them international acclaim, awards, and unparalleled expertise
Wine, much like a beautifully crafted cocktail, adds an unparalleled dimension to the experience of any restaurant, bar, or hotel. Our founders possess a profound and intrinsic understanding of wine department development, enabling them to create concepts from the ground up while carefully balancing the budget. Their influence extends to every facet of this art, encompassing Wine List Designing, Cellar Design, Supplier Selection, Wine Pairing, Signature Wine Selection, Sales techniques, Profitability Strategies, Wine identity positioning in the market, Wine Training, Team development, and the overarching wine experience.
In the world of hospitality and wine, their names are synonymous with innovation and excellence, making them the driving force behind unforgettable wine experiences
If you're looking to create a Wine Bar or develop a wine concept from the ground up, Costanzo Scala and Oscar Zuffada offer an unparalleled combination of expertise, professionalism, and practical knowledge within the realm of hospitality and wine. Their track record of success in managing prestigious wine departments and crafting exceptional wine experiences speaks to their unique ability to turn vision into reality. With their profound wine knowledge and hands-on experience, you'll have access to the perfect team to bring your wine concept to life, creating an unforgettable and unique wine-focused experience for your patrons.
The Wine Dimension
Create a Wine Concept
or
Elevate an Existing One
Cellar Design & Wine Selection
Bar & Cocktail Flair
As we have a team with international acclaimed figures who can help develop and enhance concepts, especially within the hospitality industry. Bar and restaurant concepts are indeed essential components of the overall dining and entertainment experience, and a well-executed bar can significantly contribute to the success of a restaurant or hotel
Beside creating a concept from scratch we can guide on the following:
Theme and Atmosphere
Cocktail Menu (Inc. Mocktails and Zero Alcohol Cocktails)
Mixology Expertise
Bar Food
Entertainment
Marketing and Promotion
Training and Service
Sustainability and Responsibility
Collaborations
Feedback and Adaptation
The success of a bar concept as a Stand Alone or within a restaurant or hotel often relies on a combination of factors, including the location, target audience, and the broader marketing and operational strategy of the establishment.
Besides having the know-how, we have internationally acclaimed figures on your team who can certainly assist in developing something unique and exciting while also capitalizing on their name.
Bar Expertise & Cocktail Maestro
Diego Ferrari
Diego Ferrari is widely recognized as one of the most influential figures in the global bar industry. With his expertise, Eye-Trail can assure you that you can elevate your existing bar concept and cocktail list to new heights, or create something extraordinary from scratch.
It's worth noting that our founder, Costanzo, and Diego have been friends for more than 25 years and have previously collaborated on other projects.
At Eyetrail Hospitality, our aim is to ensure that your bar attains its own unique identity and becomes a resounding success
Quality, not quantity
We have made quality our habit. It’s not something that we just strive for – we live by this principle every day.
No matter what, you are our focus. We care
